Google Level 1
This level is designed to make sure you are setup and utilising all the main features that Google has to offer. By the end of Level 1 you’ll have a full understanding of the key tools, the powerful ways Google can help your business and a real of understanding keywords (the key to success for online success). Main Learning’s Covered: Introduction to Google, creating accounts, setup, team collaboration, Google organic search, interaction using search, search on a mobile, understanding your keywords, finding relevant keywords for your business and other ways to find keywords.
Google Level 2
Level 2 moves to the grow and engage part of your learning. This level looks at the key tips and key tools to use when using Google in your business. We will walk you through everything from search to optimising your own website. Main Learning’s Covered: Find your true search figure, understand your current search positions, optimising your website, meta titles, meta descriptions, header tags, URL’s, meta descriptions, SEO titles, web content, creating quality blog content, Google business, ranking factors, page optimisation, protecting your brand, review templates and boosting local listings.
Google Level 3
This final level looks deep into Google advertising! Here you will gain the skills to start advertising your own business knowing what to measure and how best to gain the right ROI from your campaigns. Main Learning’s Covered: Introduction to Google AdWords & PPC, understanding Google quality score, Google ad rank, planning your AdWords campaign, landing pages, creating your Google AdWords account, key terms, campaign types, bid types, bid strategies, creating your own campaign, setting up your ad groups, creating your adverts, optimising your adverts and advert extensions.