Website Level 1
Level 1 will take you through the setup and optimisation of your site including adding the key information needed for search engines to easily find you. Main Learning’s Covered: The importance of having a good website, keywords, introducing search, meta titles, meta descriptions, good & bad examples of meta, header tags, URLs, categorisation, menu ordering and showcasing good content.
Website Level 2
Start working on your sites key areas to start to make traction on your rankings and site visitors. Looking at your pages, your setup and keywords to bring together a good site structure that works. Main Learning’s Covered: Review your site, mobile friendly sites, current page rankings, secure sites, sitemaps, webmaster tools, menu bars, dynamic URLs, website architecture, user journey, optimising URLs & metas and optimising your headers & content.
Website Level 3
This final level is about lead generation of your site, this is looking at nurturing your audience and creating a good user experience that will improve sale conversion. Main Learning’s Covered: Synchronised lead systems, lead flow process, optimising your lead flow process, creating integrated webforms, installing Google analytics, setting up goal conversions, identifying problem pages and improving your conversion rates.